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Your partner in trademark law

Trademark law is designed to protect brand names, logos, symbols, and shapes that are distinctive, enabling products and services to be distinguished. Good Law provides advice on protective measures and, together with you, takes legal action against infringers.

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Protect your brand, protect your success

Good Law safeguards the identity of your brand. In the event of infringement, we act decisively – stopping the infringement and seeking compensation.

Brand names, logos, symbols, and shapes are central to the identity of a company’s products and services. Trademark infringement can result in significant financial losses and consumer confusion. Trademark law offers a shield against such infringements. Good Law ensures your brand’s unique identity is protected.

We assist in registering the characteristics of your products and services with the relevant authorities in the correct manner. Should infringement occur, we act decisively and proactively on your behalf. We seek compensation for damages and work to halt the infringing activities on behalf of you, the trademark holder.

Specialisms combined for maximum impact

Trademark law closely aligns with design law, copyright law, contract law, and procedural law. Good Law possesses extensive expertise across these areas, providing a comprehensive range of legal knowledge to defend against infringements and resolve disputes. This allows your business to focus on innovation and success.

Trademark experts across all sectors

Good Law specialises in trademark law for sectors such as fashion, technology, food, and entertainment, as well as other industries, offering tailored services for each. We frequently oversee infringement cases. Additionally, developing trademark strategies, registering trademarks, and providing advice on managing trademark portfolios are all part of our everyday work.

We understand, together with you, that the use of your brand’s assets must remain exclusive to your business – from your brand name and logo colours to the specific design on a batch of boxer shorts. These elements define the functional and aesthetic value of a product or service and play a crucial role in brand perception and customer loyalty.

Protect your assets with Good Law

Ensure your rights are upheld! Contact Good Law today for expert advice and decisive action in cases of intellectual property infringements and other business liability matters.

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  • Personal approach

    Every case is bespoke, tailored to your unique situation and needs.

  • Expert guidance

    Benefit from our extensive knowledge and experience in business liability.

  • Proactive attitude

    Our decisive team has a strong reputation you can trust.

Frequently asked questions

  • A Netherlands-based company has launched a product whose logo and name are strikingly similar to the logo and name of one of my products. What legal action can I take?

    In case of alleged trademark infringement, it is crucial to act quickly and strategically. In the Netherlands, it is possible via a petition to the court to have the products and assets in a bank account seized without prior warning. This way you can try to prevent income from the infringement from being siphoned off. 

    Through proceedings on the merits, it is determined whether the seizure is legitimate, whether the infringement should be stopped, and any damages should be compensated.

    There are other options. One possibility, focusing on the infringement, is to take articles of an infringer off the market through summary proceedings. You can also file a complaint with the Benelux Office for Intellectual Property (BBIE) or take action under the Dutch Trade Name Act or Trademark Act, depending on the nature of the infringement. Depending on the specific details of the case, there may be other legal options.

  • How can I take action against companies or individuals using my brand on online platforms or social media within the European Union?

    For online trademark infringement within the European Union, you can take several routes. The cheapest and easiest option is to first file a complaint with the platform itself (notice to take down). Most social media and platforms have procedures for dealing with intellectual property infringements. 

    If this is not effective, for example because the website does not cooperate anyway or the infringer manages to circumvent the platform’s rules, consider filing a civil suit in the country where the infringement occurs or where the infringer is based. 

    If it turns out that the infringer has registered your trademark, there are options in Europe for cross-border enforcement of trademark rights through the EUIPO (European Union Intellectual Property Office) or even the Dutch courts. Legal advice is essential, especially given the complexity of digital trademark infringement.

  • I have registered the name of my company as a trade name with the Kamer van Koophandel (Chamber of Commerce). Does that protect the name properly?

    No. The registration of a name with the Chamber of Commerce does not in itself provide legal protection. So-called initial protection arises only through the use of the trade name, and only in the region where the trade name is used.

  • Is use sufficient to protect a trade name?

    No. It still depends somewhat on which countries you operate in, but in general you can say that if you have a trade name and somebody else uses and registers that trade name as a trademark, that you have a problem. Because then the trademark name potentially belongs to the other party.

    Indeed, the use of a trade name protects that name only as the name of the business, not as the name of a service or product.

    It is therefore important to register a trademark with the appropriate authorities, such as the Benelux Office for Intellectual Property (BOIP).

Our other areas of expertise

Good Law offers a comprehensive range of legal services in business liability.