RUMAG’s use of someone else’s creativity for its own benefit: a trademark perspective.
Carja Mastenbroek Carja Mastenbroek

RUMAG’s use of someone else’s creativity for its own benefit: a trademark perspective.

In the Netherlands there is a Dutch reality show about a family called the Meilands and, more specifically the husband and father of the family Martien Meiland and his mansion: Chateau Meiland. The well-established man adores drinking wine and has a signature outcry to go with this adoration which is "wijnen, wijnen, wijnen". He basically made a verb from the noun ‘wine’, which would be something like “wining, wining, wining’’ in English. Meiland's trademark came to the attention due to a broadcast of a Dutch satirical television program ‘Zondag with Lubach’ about the lifestyle platform RUMAG. RUMAG offers clothing and wines in its webshop with the text "WIJNEN.WIJNEN.WIJNEN’’printed on it.  Apart from exploring the boundaries of copyright law, RUMAG is doing the
same in trademark law.

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Are quotes translated from English into Dutch copyright protected?
Carja Mastenbroek Carja Mastenbroek

Are quotes translated from English into Dutch copyright protected?

March 2020 the Dutch satirical television show “Zondag met Lubach” focused on the business model of the lifestyle
platform RUMAG. The company, with its own YouTube channel and webshop, is best known for its striking texts with white letters on a black background, in which the.spaces.between.the.words.have.been.replaced.by.a.dot.

One of the things that Lubach finds problematic is that RUMAG also uses the copied (translated) texts on, amongst others, clothing, home furnishings and accessories, and subsequently sells them via its webshop. In other words:
RUMAG earns money off of someone else's (copyright protected) work.





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Alexandra Weijenberg Alexandra Weijenberg

Advertising on Social Media

If a statement on Social Media contains advertising, this must be mentioned. Whether a statement is advertising is judged on the basis of the entire statement.

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Alexandra Weijenberg Alexandra Weijenberg

Incorrect suggestion in advertising is misleading

In December 2019, the Board of Appeal (“the Board”) of the Stichting Reclame Code (Dutch organization that deals with the self-regulation system of advertising in The Netherlands) ruled in a case concerning communications in advertising by The Flower Farm about or in connection with palm oil.

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Alexandra Weijenberg Alexandra Weijenberg

Expansion of Good Law continues

After the arrival of Sander Verbeek as a partner in May 2019 and the further expansion of Good Law with the arrival of Jennifer Quik, in July 2019, the most recent expansion will be mid-March of this year.

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Trade names
Alexandra Weijenberg Alexandra Weijenberg

Trade names

If the trade names of two companies are very similar, but the companies are far apart and mainly operate locally, the risk of direct confusion (explanation) may be limited.

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Copyrights of photos
Alexandra Weijenberg Alexandra Weijenberg

Copyrights of photos

Don't just put a photo (e.g. ‘from the internet’) on your own website, without researching the origin of the photo.

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Trademark issues Tommy Hilfiger
Alexandra Weijenberg Alexandra Weijenberg

Trademark issues Tommy Hilfiger

Good Law has assisted Tommy Hilfiger in a trademark case concerning parallel trade of branded clothing from America to the European Union.

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Portrait rights
Alexandra Weijenberg Alexandra Weijenberg

Portrait rights

The use of a portrait without the consent of the person depicted or the heirs of the person depicted is subject to a balancing of interests. In doing so, it must be ascertained whether a reasonable interest of the person portrayed opposes its disclosure.

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Flitsmeister
Alexandra Weijenberg Alexandra Weijenberg

Flitsmeister

In the third quarter of this year, the Dutch Advertising Code Committee received 759 complaints and notifications. One of those complaints was directed against Flitsmeister who offered the complainant Flitsmeister PRO.

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